Serious Games

Tell me and I’ll forget.
Show me and I may remember.
Involve me and I’ll understand.
-Chinese Proverb

The importance of learner engagement cannot be overstated and serious games provide the kind of interactivity that brings learning to life. These practice-by-doing simulations lead to a 75% learning retention rate, bested only by a learner becoming a teacher of the material.

A serious game or applied game is a game designed for a primary purpose other than pure entertainment. The “serious” adjective generally refers to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning and engineering.

We have been involved in the design of serious games for corporations, higher education and public administration since 1997 when we started developing online games in San Francisco.

Our focus has been the development of learning platforms, such as the Learning Integrated Framework Environment (LIFE™) that leverages the outcomes of personality and behavioral assessments to determine character traits in business simulations. These sims include multi-tiered mentoring and collaboration. We have also developed the knowledge transfer tool, Virtual Guru®.

Our products have included simulations on sales, leadership, managing change, conflict resolution, emotional intelligence, coaching, meeting facilitation, public speaking, team dynamics and managing cross-border teams.

Our platform is unique in that it leverages granular reusable learning objects to assemble characters quickly, so material stays fresh and relevant.

Clients have included American Express, the Veteran Administration Hospital Network, the University of San Francisco and Economist Education, the series of online programs for executives conducting business in emerging markets.

We work with subject matter experts to generate authentic branching simulations that include decision times that offer options that lead to consequences, both good and bad. At these points in the game, interventions in the form of key knowledge sources come into play.

For more information and a free consultation on how we can bring your learning to life through serious games, please contact us.